available for new engagements
Winning brands..
I work with leadership teams of trending, high-growth & early-stage CPG brands to model the future, identify the path forward and accelerate profitable growth.
services offered
01
The experienced second opinion behind your biggest calls, from resource allocation and hiring to growth marketing, channel mix, spend allocation, and agency oversight… built around the cash & performance forecast.
02
The Growth Engine - a live model that connects marketing performance to revenue, P&L, and cash position. So you're always deciding with a complete picture.
03
AI Workflow Design & Deployment - identifying the processes costing your team time and money. Helping you build and deploy the automations that fix them.
fractional tiers
Strategic guidance.
An experienced advisor in your corner for the decisions that compound.
Starts at $2500/mo
Tier 2Informed decisions.
The Growth Engine turns your marketing data into a cash forecast. Strategic clarity backed by real financial infrastructure.
Starts at $4000/mo
Tier 3Hands-on execution.
Everything in Advisory and Operator, plus hands on the wheel when the work calls for it.
Starts at $6500/mo
10+ years scaling CPG unicorns to $50M+
“Working with Josh changed the course of our business. He's a rare combination: a relationally-driven leader and a high-agency visionary who not only casts vision but executes on it.”
“… I would highly recommend Josh for any business looking to improve their growth and profitability online.”
“… it genuinely feels like he's in it with us. He's not just advising from the sidelines, he's constantly thinking about how we can grow, where the gaps are, what to tweak, what to double down on. He goes above and beyond without us having to ask, and that's rare.”
Network Access
The Fractionals Network is a vetted group of independent operators, marketers, creatives, and agencies specializing in early-stage CPG and DTC brands. Every person has been personally evaluated and comes with a proven track record.
As the founder of the network, I've spent years building relationships with the best fractional talent in the space. When you work with me, you get direct access to that bench — the right person, the same day you need them.
Join the network →book a call
Book a free 30-minute strategy call. We'll review where your brand stands today, identify the gaps in your growth plan, and map out the clearest path to your next milestone. You'll leave with actionable insights and a sharper picture of what to prioritize next.
Josh White